An indie label, amplified.

Halfspeed signed artists people loved and looked like a label nobody would. The identity undersold the roster, and the site buried the music under the admin.

A rebrand from the logo out: a mark with actual swagger, a visual system built around the artists, and a roster site that treats every release like a headline act.

From logo to label-mate roster site — a brand that finally sounds like the music. Artists started using the label's pages as their own press kits.