01 / Brand launch · 2024 — Creamistry
A hundred stores. One voice.
A retail franchise growing faster than its brand could keep up with.
100+stores, one identity
The setup
Creamistry was scaling past a hundred locations with an identity built for six. Every new store diluted the brand a little more — menus, signage and social all drifting in different directions, and franchisees improvising in the gaps.
The move
We rebuilt the voice and the visual system from the counter up, then shipped the launch kit that made the right way the easy way: identity, templates, store-opening playbook, and a web presence that finally matched the product.
The pop
100+ stores rolling under one identity. Franchisees stopped improvising. The brand became the thing customers photographed — not just the ice cream.